The rules, kept by the software.
Logos, colours, fonts, tone of voice and dos and don'ts, so every creative follows the guidelines without anyone checking a PDF.
- Logo lockups with clear-space rules
- Colour roles and contrast checks
- Fonts for 12 Indian scripts
Logos
Clear space: 1× the R height · Min size 24 px
Colours
Maroon
#7A1631 · Primary
Gold
#D9A441 · Accent
Cream
#FBF3E4 · Ground
Ink
#1E1A1A · Text
Type
Festive Silk Edit
Headline · Brand serif · 64 / 72
Pure Kanjivaram silk, woven in Kanchipuram
Body · Brand sans · 16 / 24
Rules
- Gold only on maroon or cream
- Price in serif, never bold sans
- No neon, no all-caps body text
- Never stretch or recolour the logo